Customer Experience continues to be at the heart of many business operations but how often do the customers get a voice that is unfiltered and heard within the top ranks of the organization.
Customer surveys are designed to deep dive and get as much information from a customer but they often prove to be expensive because customers seldom are self motivated to provide lengthy feedback which is genuine. They are driven by incentives to submit the form in exchange of a freebie.
Going wider as opposed to going deeper helps businesses collect a lot more feedback at a higher level and to understand the temperature of the operations and CX. This can then be coupled with mystery store visits and trainings to improve the CX.
In order to get more customers to give their feedback the collection mechanism needs to be Intuitive. Something that can collect data from customers in under 3 seconds and communicate back that they have been heard.
At BuzzNgo we have created just that solution for you. An intuitive feedback gathering terminal backed by powerful and easy to interpret analytics. This helps businesses compare locations, compare trading/operation sessions and also set a quantifiable target of customer experience, we call it the Bravo Score. A simple 100 point score that tells you where you stand on the customer experience scale.
So if you run a multi-location operation that has walk-in customers, we can provide you with very insightful information on your customer’s experience and improve this with targeted insights. Drop us a line on [email protected] and we will be happy to help.